MADV 006 - A look towards 2021

Part1 - 100% first party content!

As you may have noticed, MADV has an irregular schedule. That’s on purpose, but a lot of content accumulated since last episode and to avoid further delay, I’ll be sending 2 updates before the end of the year. In this first batch, I’m sharing the content I’ve produced myself, and will follow up with external content next week (hopefully).


🔮 APS Berlin: the role & skills of app marketers for 2021

I was pleased to attend APS again, even though remotely. The deck is available on SlideShare, and you can watch the full replay on Youtube.

I sadly observed that many of you read, like and share but rarely click on external links, so I thought I’d share the TLDR:


🎅 The state of mobile marketing 2020 and forecast for 2021

This was possibly the last event of the year, and I join the awesome AppFollow team to take a look back at 2020 biggest trends and try to predict what may and may not happen next year and beyond. The recording is now available on Youtube.


🍎 New era in mobile marketing with iOS14: Post-IDFA changes, strategies and trends

I was happy to join other app marketing experts Andrea Raggi (Phiture), Johannes von Carmon (Growfirst), Ryan Goeden (Kochava) and Lina Danilchik (Splitmetrics) on this webinar about the huge shift coming at all of us in 2021. Find the video & transcript on Splitmetrics website.

The 90min panel was “Growth Gem’d” by Sylvain Gauchet, find some of the gems on his linkedin post, or in the growthgems.co vault.


💡 AGS - Subscription Apps fundamental

I’m really thankful to all of you who voted at the AGS top speakers of 2020, honored to be featured alongside fantastic speakers, especially with 7 of the top10 female speakers! Thanks Louis & team, and thanks Appsflyer for sponsoring the AirPods :)

The presentation I gave at the last AGS was about Subscription Apps fundamentals. I had released the deck previously on Slideshare, but the full video has now be made available on Youtube as well for those who missed it.


🎄 Mobile Growth Stack Ask me Anything

I’ll join Eric Christensen from Phiture from an AMA on acquisition & retention, next Monday 21st at 7pm CET/10am PST.

If you aren’t part of their slack channel, apply here. If you are you can submit questions already on this form.


I’d very happy to get your feedback on the above!

In the meantime, I’ll be working on the usual MADV update. Expect a loaded one as there was a ton of news and crunchy content released since last episode.

All previous episodes available on madv.io