MADV - by @thomasbcn

Welcome to MADV: Mobile.Ad.Ventures!

What I say about it: This is a free, unregular newsletter curating recent trends in mobile (app) marketing. Curation+opinion: I hand-pick recent content in app marketing and provide short, hard-comments to cut through the noise & BS. For more regular updates, follow me on twitter @thomascbn

Better, what others say about it:

  • “If I only had to read one source of information about mobile marketing, it would be this one”, Petr Fodor (founder, AppAgent)

  • “@thomasbcn who has been ever-so-helpful to this community (and the mobile industry as a whole) in keeping us all up-to-date on hot topics and pressing issues in mobile. Newsworthy, on point, calling it for what it is, and shedding a much-needed critical light on duopolies / monopolies”, Moritz Dann (founder, Phiture)

  • “How to establish yourself as a must-read newsletter in 2.5 editions... Don't sleep on this one”, Sylvain Gauchet (mobile marketing, Babbel)

  • @Thomasbcn's new MADV newsletter is an incipient must-read, as an irregularly-paced deep dive into topical issues related to mobile advertising, subscriptions, and monetization”,Eric Seufert (founder, MDM)

  • “A must have in your mail! premium curation in UA and growth that I don't find anywhere else”, Luis Guzman (growth lead, TheVentureCity)

  • “Since I started, @Thomasbcn was one of my main content curator sources. A few weeks ago, he released an amazing newsletter which is a must”, Alfonso Villar (founder, Playspace)

  • “One of the best newsletters I've ever read”, Jake Mor (founder, FitnessAI)

  • “Actionable advice to increase the revenue your app makes “, Cesc Vilanova (CPO, FCM Travel)

  • “If you work in growth in the mobile industry, this newsletter from @Thomasbcn is a MUST read/subscribe”, Mathias Honorato (growth manager, Tally)

  • “One of my very favourite industry figures Thomas Petit started his own newsletter which I cannot help but have to recommend YOU to follow (I miss the French accent but the amount of insights make up for it) ... I always wonder how much more you know that you're not telling us :) ”, Martin Jelinek (head of marketing, Appagent)

  • “This newsletter is FULL of surprise AND Amazing ! A LOT of great learnings - best newsletter to read, even for a Monday morning 🙏”, Claire Rozain (UA, ProductMadness)

  • “Everybody is talking about it at Wildlife”, Pablo Miranda (UA & ASO, Wildlife Studios)

  • “Great work Thomas - please keep 'em coming!”, Andre Kempe (founder, Admiral Media)

  • “Superb research/writing from @thomasbcn”, Adam Lovallo (founder,

  • “This newsletter is pretty fucking good folks”, Alex Barredo (founder

  • “For any mobile marketing manager out there, this is a MUST READ newsletter. By our savior in the industry, the only one that tells you the truth”, Ahmed Akour (ASO manager, eSim)

  • “Instant Sign-up!”, Lukas Königshofer (head of BD, AppRadar)

  • “A must-read, thanks for gathering so much worthy info in 1 source”, Gustavo Rubio (mobile manager, LoveToKnow Media)

Older issues available at

Feedback very welcome: hit me hard!!
Submissions: @thomasbcn / thomasbcna -at - gmail (working on streamlining this)
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App marketing: news curation & hard opinions by @thomasbcn


Independent mind working on mobile growth, mostly subscription apps. Curator at & About MADV: